Legal

Effective Date: July, 2025

Welcome to AfrikaBay Multivendor Marketplace (“AfrikaBay,” “we,” “us,” or “our”). We are committed to protecting your privacy and ensuring transparency about how your personal data is collected, used, and shared. This Privacy Policy applies to all users of our platform and complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

If you have any questions, please contact us at support@afrikabay.com.

1. Information We Collect

We collect the following categories of information:

a. Personal Data

• Full name

• Email address

• Phone number

• Billing and shipping address

• Payment information (processed securely via third-party providers)

• Identification documents (for vendor verification, if applicable)

b. Account & Transaction Data

• Username, password

• Purchase history

• Communications with other users or vendors

• Reviews and ratings

c. Technical & Usage Data

• IP address

• Browser/device type

• Pages visited and time spent

• Cookies and similar tracking technologies

2. How We Use Your Information

We use your data for the following purposes:

• To create and manage user/vendor accounts

• To process orders and facilitate transactions

• To deliver products and services

• To detect and prevent fraud or misuse

• To provide customer support

• To improve our platform and user experience

• To send marketing communications (only with your consent)

• To comply with legal obligations

3. Legal Basis for Processing (GDPR)

We process personal data based on one or more of the following legal grounds:

• Consent – You have given us permission to process your data.

• Contract – Processing is necessary for the performance of a contract.

• Legal Obligation – We are legally required to process certain data.

• Legitimate Interest – We process data to operate and improve our platform, provided it does not override your rights.

4. Your Rights Under GDPR

As an EU user, you have the right to:

• Access your personal data

• Correct inaccurate or incomplete data

• Delete your data (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

• Lodge a complaint with a supervisory authority

To exercise your rights, contact us at support@afrikabay.com.

5. Your Rights Under CCPA

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose

• Request access to or deletion of your personal data

• Opt out of the sale of personal data (AfrikaBay does not sell personal data)

• Non-discrimination for exercising your privacy rights

To submit a request, email support@afrikabay.com. We may need to verify your identity before processing your request.

6. Data Sharing and Disclosure

We share your data with:

• Service Providers: Payment processors, delivery couriers, hosting services

• Sellers/Vendors: When you place an order or interact with a store

• Legal Authorities: When required to comply with applicable laws

• Analytics & Marketing Partners: Only with your consent for marketing purposes

We never sell your personal data.

7. Cookies and Tracking

We use cookies to:

• Improve functionality and performance

• Analyze traffic and usage

• Deliver personalized content and ads

You may adjust your cookie preferences through your browser settings or cookie consent banner.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, unless a longer period is required by law. Account data may be retained for auditing, tax, or legal compliance.

9. International Data Transfers

Your data may be processed in countries outside your own, including countries that may not provide the same level of data protection. Where applicable, we implement safeguards such as Standard Contractual Clauses (SCCs) or rely on adequacy decisions.

10. Data Security

We use administrative, technical, and physical safeguards to protect your personal data. While we strive to protect your information, no system is 100% secure.

11. Children’s Privacy

AfrikaBay does not knowingly collect data from children under the age of 16. If we become aware of such data, we will take steps to delete it promptly.

12. Updates to This Policy

We may update this Privacy Policy periodically. If we make significant changes, we will notify you via email or through the platform. The latest version will always be posted with the “Last Updated” date.

13. Contact Us

If you have any questions or requests related to this Privacy Policy or your personal data, please contact us at:

📧 support@afrikabay.com